Pozvánka: "Sports & Performance Nutrition 2011", 26. - 27. 5. 2011

http://www.bridge2food.com/spn2011.asp   Sports & Performance Nutrition 2011 2nd International Conference on 26 & 27 May 2011, Amsterdam (The Netherlands) For the second time this two-day key conference will focus on mainstream consumers, markets, business cases and ingredient innovations and performance drivers for athletes and sport champions. The 3 conference pillars are:      Business & Market Opportunities    Innovation Challenges     Research Needs & Co-operations   Programme Overview for this great 2 day conference: Day 1 - 26 May 2011 Business Opportunities: Categories, Markets & Consumers Morning - Plenary Afternoon - 2 Parallel Sessions I   - Marketing & Channels II  - Beyond natural borders   Day 2 - 27 May 2011                 III - Emerging categories                 IV  - Taking science to the next level Morning - 2 Parallel Sessions   Afternoon - Plenary Innovation, Regulatory & Research    Day 1 - 26 May 2011   08.45 - 09.30   Registration & morning coffee   09.30 - 09.45   Opening by Conference Chairman - Mr. Gerard Klein Essink, Managing Director, Bridge2Food (The Netherlands)   Plenary: Business Opportunities - Categories, Markets & Consumers 09.45 - 10.20 Sport & performance nutrition in European retailing -Mr. Gerard Klein Essink, Managing Director, Bridge2Food (The Netherlands) > European sport nutrition market overview > Category development in Europe > Opportunities in non-traditional channels 10.20 - 10.55   Sports nutrition: markets & consumer challenges - Mr. Gary Roethenbaugh, Managing Director, MultiSportResearch.com (United Kingdom) > Insights into usage & attitudes to sport nutrition products > Men vs. women demands and opportunities > Case study: new brands 10.55 - 11.30 Morning break and networking at Sport Innovation Plaza 11.30 - 12.05     Worldwide Trends in Sport & Performance Nutrition - Mrs. Lu Ann Williams, Head of Research, Innova Market Insights (The Netherlands) > Global trends in sports & performance nutrition > Category developments in USA and Europe > Case study: maximising added value in RTD 12.05 - 12.40 A consolidating industry? - Mr. James O'Shea, Marketing Director, Maxinutrition (United Kingdom) > Segmenting the sport categories > Growth opportunities: cross category experience > Case study: GSK and Maxinutrition 12.40 - 14.15 Lunch break and networking at Sport Innovation Plaza Two sessions run in parallel. Delegates can choose for: Session I: Marketing & Channels Session II: Beyond Natural Borders     Session I: Marketing &Channels Chair: Mr. Nick Morgan, Owner, SPORTS Integrated (United Kingdom)   14.15 - 14.50 The EXPERT in expert marketing, Case Study Experience – Mr. Nick Morgan, Owner, SPORTS Integrated (United Kingdom) > Use of expert platforms by the industry > Who are they, what do they need and want? > How to leverage expert acceptance 14.50 - 15.25     New developments in direct marketing channels in the UK – tbc > Building a category in modern retailing > Challenges in direct marketing > Outlook 15.25 - 15.55 Afternoon break and networking at Sport Innovation Plaza 15.55 - 16.30 Product innovation with social media & word of mouth: turning a phenomenon into an innovation strategy - Mr. Willem Sodderland, Managing Director, Buzzer (Netherlands) > Incorporating social media in product development and Word of Mouth > Global trends & developments: relevance for sports industry > Case study   Session II: Beyond Natural Borders Chair: Mr. Gerard Klein Essink, Managing Director, Bridge2Food (The Netherlands) 14.15 - 14.50 Going natural?! – tbc > New consumer insights > Taking insights to new products ... > Case study 14.50 - 15.25 Weight management with natural sport nutrition – tbc > Women first? What are their needs and challenges > Does 'natural' play a role? > Case study 15.25 - 15.55 Afternoon break and networking at Sport Innovation Plaza 15.55 - 16.30 Personalized Nutritional Sport Performance - Mr. Dirk Zoutewelle, founder of Bio-Communication-Therapy, Sports consultant, owner Cell Care Philosophy in Supplements, Dirk Zoutewelle Institute and Academy > Safeguarding sportperformance: a method of stabilizing athletes > Optimizing brain performance through neurotransmitters > Unique proposal on basic sport supplementation   Plenary Discussion - Business Opportunities Chaired by Nick Morgan and Gerard Klein Essink 16.30 - 17.15 Discussions on perspectives on the market growth and opportunities 18.30 Depature for dinner in Amsterdam   Day 2 - 26 May 2011 Two sessions run in parallel. Delegates can choose for: Session III: Emerging categories Session IV: Taking science to the next level   Session III: Emerging categories 09.15 - 09. 25 Opening by Session Chairman 09.25 - 10.00  Gels: a next growth area? - tbc > Gels: one of the delivery systems: challenges and opportunities > Incorpation science into the category > Case study 10.00 - 10.35 Growth of water-based protein RTD – Ms. Suzane Leser, Nutrition Manager - Lifestyle Ingredients, Volac Int. (United Kingdom) > Recent IOC consensus statement messages to athletes > Emerging research on protein for rehydration > Market data on consumer demand for bottled, refreshing recovery drinks 10.35 - 11.05 Morning break and networking at Sport Innovation Plaza 11.05 - 11.40 Developing (new) categories with consumer insights and scientific backing - Mr. Greg Paul, Global Director Performance Nutrition, Solae LLC (USA) > Category market growth and opportunities > Meeting rehydration, recovery and nutritional challenges > Consumer market research and responses to protein presence in bars 11.40 - 12.15 Opportunities in Eastern European Markets – tbc > Fast growth and new market channels > How to build up the distribution chains? > Product innovation 12.15 - 12.30 Discussions Session III   Session IV: Taking science to the next level   09.15 - 09.25 Opening by Session Chairman 09.25 - 10.00 Carnitine in sports nutrition - Mrs. Ulla Freitas, Scientific Marketing Nutrition, Lonza (Switzerland) - New paradigm: L-Carnitine for exercise recovery - Overview of intervention studies - From science to market: product examples. 10.00 - 10.35   Performance nutrition, muscle growth & sarcopenia: where do we go from here? - Mr. Tim Ziegenfuss, Ph.D., FISSN, CSCS, President The International Society of Sports Nutrition (ISSN), and CEO of The Center for Applied Health Sciences Division of Sports Nutrition and Exercise Science (USA) > Applied health sciences: looking at the individual or at overall malnutrition > Sport nutririon: good basis for concept development for the elderly? > Market entry barriers and opportunities 10.35 - 11.05 Morning break and networking at Sport Innovation Plaza 11.05 - 11.40 Intermediate protein solutions – Mrs. Audrey Taffin, Business Development Manager, Roquette (France) > Balanced protein nutrition and sacropenia > Future science areas > New product concepts   11.40 - 12.15 Active and Passive Benefits from Collagen Peptides in Sports Nutrition – Mr. Dr. Stephan Hausmanns, R&D Manager, Gelita AG (Germany) > Scientific update: Triggering collagen production in joints to improved sport performance > Emerging Science: Strengthening effects of collagen peptides on ligaments & tendons > How to make use of protein fortification with collagen peptides? 12.15 - 12.30 Discussions Session IV 12.30 - 14.00 Lunch break and networking at Sport Innovation Plaza   Plenary: Innovation, Regulatory & Research Chaired by Nick Morgan and Gerard Klein Essink 14.00 - 14.30 Innovation and Intellectual Property: Challenges & Opportunities – Mr. Anthony L. Almada, MSc, FISSN, CEO, GENr8, Inc. (USA) and CEO, Fein Innovations, LLC (USA) > How to leverage product-specific evidence through the value chain > Intellectual property: insight, intelligence, inspiration, and resource planning > A case study: the intersection of IP, evidence, market forces, and consumer relevance 14.30 - 15.00 Sport nutrition research: past, present, future - Mr. Dr. Luc van Loon, Professor of Physiology of Exercise, Maastricht University (The Netherlands) > From health studies to personalised performance? > Role of new analytical technologies > Outlook on the future challenges 15.00 - 15.30 Sports Foods Regulation in the EU - Ms. Suzane Leser, Vice Chair of ESSNA (the European Specialist Sports Nutrition Alliance), Volac (United Kingdom) > Sports Directive background and content > Industry organisations (Associations, structure, etc. > Options on the table to regulate sports foods and pros and cons 15.30 - 15.45 Discussion, Summary & Closure